This noble composition was on sale for most of the first half of the 18th century but enjoyed a moment of fame 200 years later when an American news editor stumbled on the advert and found it entertaining enough to fill a space in his paper. Other papers lifted the text and printed it as a curiosity from the funny olden days. If those early 20th-century reporters had gone back in time to Jacob’s Coffee House in 1739, however, they would not have found much spiritual enlightenment. The product name just meant it contained angelica.

Source: The Daily Post, 17 January 1739

Angelick Snuff

The most Noble COMPOSITION in the World, instantly removing all Manner of Disorder of the Head and Brain, easing the most excruciating Pain in a Moment; taking away all Swimming or Giddiness, proceeding from Vapours, or any other Cause; also Drowsiness, Sleepiness, all other Lethargick Effects; perfectly curing Deafness to Admiration, and all Humours or Soreness in the Eyes, wonderfully strengthening them when weak.

It certainly cures Catarrhs or Defluxions of Rheum, and remedies the most grievous Tooth-ach in an Instant; is excellently beneficial in Apoplectick Fits, and Falling Sickness, and assuredly prevents those Distempers; corroborates the Brain, comforts the Nerves, and revives the Spirits.

Its admirable Efficacy in all the above mention’d Cases, has been experienc’d above a thousand Times, and very justly causes it to be esteem’d the most beneficial Snuff in the World, being good for all sorts of Persons: And as most of the above Disorders are sudden, and the Remedy by this most noble Angelick Snuff as speedy, no Family ought to be without it, nor ever will, when they have once used it. Price One Shilling a Paper, with Directions; and is to be had only at Jacob’s Coffee-house against the Angel and Crown Tavern in Broad-street, behind the Royal Exchange.

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