Archive for the ‘Electrical Cures’ Category

The Electropathic and Zander Institute

Sunday, April 3rd, 2011

Regular readers might remember Cornelius Bennett Harness, who carried on a lucrative business in electro-magnetic products in London in the 1880s and 1890s. I have blogged about his Electric Corsets and the Ammoniaphone, an inhaler promising artificial Italian air to singers and public speakers. Harness’s showrooms, known as the Electropathic and Zander Institute, were on the corner of Rathbone Place and Oxford Street, and while I was in London the other day I went to have a look – it was interesting to see how little the place has changed.

The Electropathic and Zander Institute

1892

What Harness's premises look like now

2011

Harness’ Electric Corset (with podcast)

Saturday, January 2nd, 2010

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Source: The Penny Illustrated Paper and Illustrated Times, 31 December 1892

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I’ve decided to have a go at doing a podcast. It’s about 13 mins long and goes into much more detail than the post below, so if you’ve got time, do have a listen. If for some reason you desperately want to download it, you can do so here by right-clicking on the player thingy.

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The Electric Corset was sold by Cornelius Bennett Harness, proprietor of the Ammoniaphone. His Medical Battery Company’s main product was the ‘electropathic’ belt, which contained zinc and copper plates that were somehow supposed to generate a health-giving current.

The Electric Corset was magnetic rather than electric, because all it had was a magnetised steel busk (the plates at the front that attach together to fasten the corset). Harness was initially a distributor for the famous American invention, Dr Scott’s Electric Corset (which Lidian at The Virtual Dime Museum has blogged about here). By 1891, however, he was selling his own version out of his opulent premises in Oxford Street.

Electropathic and Zander Institute

A supposed visitor to this ‘Electropathic and Zander Institute’ described it as follows:

It seemed to me that I was standing in a Temple of silence. Outside was the rush and roar of London life. Inside, all was calm and peaceful. The interior, in its blend of colours and graceful hangings, and its rich carpeting, reminds one of Oriental times. The attendants move so softly and speak so gently. Here and there, young women, in neat print dresses and caps, move gracefully about. You yourself feel hushed and awed, as if some magician were about to appear.

The excerpt is from the Pall Mall Gazette (August 5 1892), and continues in a gushing manner about the numerous diplomas on display in Mr Harness’s consulting room. Although presented as a feature article, the piece turns out to be an advert, and was an attempt to cover up the fact that the company was in trouble.

Earlier that year, a customer named Mr Jeffrey had consulted the company’s hernia specialist (a former salesman of Oriental furniture). He was prescribed an electropathic belt but later consulted a doctor and got fitted with a proper truss. He refused to pay the balance of £3 3s. on the useless belt. In July 1892 the company sued him but lost, and had to give back the £2 2s. he had already paid. Harness had occasionally got into similar situations over the past few years, but this was really the start of a slippery slope for his electropathic empire.

In reporting the case, the Electrical Review described Harness’s activities as ‘one of the grossest cases of misrepresentation of the present day.’

In response, Harness sent a circular to newsagents warning them that he would hold them responsible for these ‘malicious libels’ should they continue to sell the Electrical Review. Many, including W.H. Smith & Co., did stop selling it, so the periodical’s owners took Harness to court and were granted damages of £1000.

In October 1893, the Pall Mall Gazette stopped accepting advertisements from the Medical Battery Company and printed a series of articles headed ‘The Harness “Electropathic” Swindle’, which stated:

The Medical Battery Company has for years past been fattening on a system of fraud and imposture which is absolutely unequalled in the annals of swindling.

Harness himself (pictured below) it described as:

… a man of no pretensions whatever to scientific or medical knowledge, but [is] a common, illiterate and unscrupulous charlatan.’

Cornelius Bennett Harness

The articles resulted in a lot of customers demanding their money back. In early November 1893, he and his business associate, Dr James McCully (originally a qualified physician but struck off the Medical Register), were arrested and charged with unlawfully conspiring to defraud.

Dr McCully was found not guilty but the jury couldn’t agree about Harness. The courts ordered that the company be wound up. Almost immediately, Harness tried to resurrect it as the Medical Electrical Institute and was allowed to do so on condition that it was under control of a qualified medic. The creditors and shareholders of the old company unanimously agreed that it should go ahead, and Mr Harness became manager of the new company on a salary of £600 a year.

The trouble was that in spite of considerable advertising, no one would buy the products. Within a few months he went bust. After that, Harness faded into obscurity, dying in 1921 at Christchurch.

La Vida Vibrator

Monday, October 19th, 2009

La Vida Vibrator

Source: The Syracuse Herald (NY) 7 Sept 1919

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Every Woman needs a Vibrator
La Vida $7.50

The Vibrator EVERY Woman Needs
There comes a new world, a generous world of abundant health, of comfort, of beauty measured by long years—when La Vida enters in.

To own La Vida is every woman’s right—it costs so little; it brings such rich results.
La Vida is essentially a woman’s vibrator; no parts to get out of order. La Vida fits into your hand snugly; it is small light, compact.
Make La Vida a part of your home, for your own health, pleasure and satisfaction—for the good of your family.
Your La Vida is waiting for you now here at our store. We want to give you the new free Health and Beauty Booklet.

La Vida Electric Vibrator

It is the rapidity of the action—not the force of the blow—that produces the most successful results from vibration.
No other vibrator is so rapid, no other gives such quick health-building action, as La Vida. This marvelous little cheery “home comfort” brings to you continuously the highest results to be gained by modern scientific vibration.

POWERS DRUG STORE
Formerly Snows, Next to Postoffice
216 SOUTH WARREN STREET
This Store Closes Monday, Syracuse Day, at 12.30 P.M.

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There’s loads of equally snigger-worthy stuff in early 20th-century papers and magazines, often alongside ads for other useful home appliances such as sewing machines. Electric vibrators worked by plugging them into a lightbulb fitting but there were also mechanical hand-powered ones such as the ‘Veedee’; this was promoted at big faith-healer-style lectures where sufferers of a variety of ailments could go up on stage and apparently be cured at once. For photos of such gadgets, have a look at the Antique Vibrator Museum.

While some brands, like the La Vida, were presented as beauty products, using facial massage to increase circulation and improve the complexion, others were marketed as health products for all the family. They claimed to help such diverse problems as rheumatism, obesity, deafness, hay fever, lung complaints, piles and chilblains, and were very much aimed at men as well as women.

Ads like the one below, however,  (from The Rotarian, March 1914) make it pretty clear that the manufacturers were aware of vibrators’ more ‘intimate’ potential. In the 1920s they started cropping up in porn, and lost their reputation as a wholesome household appliance.

The Rotarian march 1914

Compound-Magnetic Bands and Pads

Monday, April 27th, 2009

The Jevons brothers capitalised on the Victorian fashion for electro-magnetism with a range of products – including the “Goliath Belt,” the “Chest Strengthener” and the “Spinal Reviver” that could be worn discreetly under the clothing. One of their adverts described the terrible state of a person deficient in the vital or magnetic force:

…the poor dyspeptic, who is elated by a trifle or depressed by the exaggerated view he takes of some trivial difficulty. Such a person is irritable because his objects are nearly always defeated, from a want of physical and moral stamina in carrying them out. He is distrustful of the future by reason of the past and “plucks unripened fruit lest in waiting others should forestall him.” (Belfast News-letter, 29 August 1885)

The cure was, of course, “a few powerful magnets,” at such a low price that “the very poorest person, with a little economy, can by their aid procure all the benefit which electricity is capable of yielding.”

The modern-day equivalents are somewhat less of a bargain. A few years ago I shelled out £60 for some magnetic boots for a horse that was recovering from a ligament injury, having got to the stage where anything seemed worth a try. Unsurprisingly, they made sod all difference.

 

A BENEFICIAL DISCOVERY

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       COMPOUND-MAGNETIC BANDS AND PADS
  FOR NEURALGIA, RHEUMATISM, NERVOUSNESS.
(Parkes’ Patent).
The Direct REMEDIAL USE of Magnetism is now within
reach of everyone, by a New Principle, producing a com-
bination of MANY MAGNETS IN ONE.

MESSRS. JEVONS, KING’S HEATH, BIRMINGHAM,
supply the Appliances post free on receipt of remittance.

ARMLET, to fix also in a Bracelet or Garter, price 1s.
PAD, for Soreness or Neuralgia in Face and Head, 1s. 6d.
BAND, of great power, to wear on any part of Body, for
Rheumatism, Spinal Weakness, Stomach, Loins, Chest, 2s. 6d.

THE COMPLETE SET, testing Compass included, 5s.
Full instructions on Circular accompanying the articles.
AN EXPLANATION OF THE PRINCIPLE is sent with
Set, or may be had free on apllication to Messrs. Jevons.
The items can be obtained from a Chemist; or as above.
Trade supplied at 10, Bartlett’s-buildings, London, E.C.

—————-
ELECTRIC LIFE-MAGNETISM.

 

Source: Reynolds’s Newspaper, (London) Sunday 27 April 1884

Self-Adjusting Curative and Electric Belt

Saturday, January 10th, 2009

 

                ELECTRICITY IS LIFE.
HEALTH AND MANHOOD RESTORED 
               (WITHOUT MEDICINE.)
CURE YOURSELF by the PATENT SELF-
ADJUSTING CURATIVE AND ELECTRIC BELT.
Sufferers from Nervous debility, Painful Dreams
Mental and Physical Depression, Palpitation of the
Heart, Noises in the Head and Ears, Indecision, Im-
paired sight and memory, Indigestion, Prostration,
Lassitude, Depression of spirits, Loss of energy and
appetite, Pains in the Back and Limbs, Timidity,
Self-distrust, Dizziness, Love of solitude, Groundless
fears, &c.,
Can now cure themselves by the only “Guaranteed
Remedy” in Europe, protected by her Majesty’s great
seal. Details free for one stamp by H. JAMES,
Esq., Percy House, Bedford-square, London.
         N.B.—Medicine and fees superseded.
In proof of the efficacy herein advocated, the
Patentee will send the Remedies to be tested before
payment.
References to the leading Physicians of the day.

Source: The Hull Packet and East Riding Times, Friday 10th January 1868.