Skin “literally on fire”? Then you need Cuticura – or possibly a large bucket of water and a good plastic surgeon.
Cuticura originated in the US in 1865 and had reached the UK by 1880. The famous company is, of course, still going strong with a wide range of top-quality skincare and haircare products, as shown on its website (UK). Cuticura is also the sponsor of Stalybridge Celtic FC.
At the time of this advert, a pot of Cuticura ointment cost 2s. 3d. The BMA estimated that the cost of ingredients was 3 farthings.
Image: Cuticura ad from Good Housekeeping, 1894
MOTHERS, DO YOU REALISE how your
little ones suffer when their tender skins are
literally on fire with itching and burning eczemas
and other itching, scaly, and blotchy skin and
scalp diseases? To know that a warm bath with
CUTICURA SOAP and a single application of
CUTICURA (ointment), the great skin cure, will, in
the great majority of cases, afford instant relief,
permit rest and sleep, and point to a permanent
and economical (because so speedy) cure, and not
to use them, without a moment’s delay, is to fail
in your duty. No greater legacy can be bestowed
upon a child than a skin without blemish and a
body nourished with pure blood.
Source: The Liverpool Courier, Saturday 6th March 1897