Steers’s Opodeldoc seems to have been fairly reputable, but it was also easy to mix it up yourself, hence the proprietors’ attempts to convince the public of the superiority of their version. The opodeldoc (a general term for this type of liniment rather than a brand name) was made from soap, spirit of wine, camphor, rosemary oil and sometimes spirit of ammonia. The Mr. Steers referred to in the ad was – or at least claimed to be – the son of the inventor.
For CHILBLAINS, RHEUMATISMS, &c.
DR. STEERS’s OPODELDOC.———
CAUTION: The innumerable Counterfeits and Imi-
tations of this Medicine render it absolutely necessary to
guard the Public against the Impositions that are daily practised.
Various Druggists, and other designing Persons (some taking
the advantage of being of the Name of Steers, and others ven-
turing to use both Mr. Newbery’s and Mr. Steers’s Name in
their Bills), have disseminated, throughout the Town and
Country, many spurious sorts of Opodeldoc, infinitely inferior
in Quality to the real Preparation. All Purchasers therefore,
who would wish to avail themselves of the Virtues of Dr. Steers’s
genuine Opodeldoc, are requested to observe very particularly,
and as the only means to prevent their being deceived, that the
Name of F. Newbery is engraved on the Stamps which are past-
ed round the Directions on the outside of each Bottle; and as
this Distinction has been made by order of the Commissioners of
the Stamp Office, no Person can imitate it without being guilty
of Felony. The Efficacy of the Medicine is so universally ac-
knowledged in Chilblains, Rheumatisms, Bruises, Sprains, and
other external Complaints, that any particular specification of
its Virtues is unnecessary.
Sold in London, only at MR. NEWBERY’S (the only Ware-
house for Dr. James’s Powder), No. 45, in St. Paul’s-church-
yard, a few Doors from the corner of Cheapside; and at Mr.
STEERS’S Medicine Warehouse, Old Bond-street, on the left
Hand from Piccadilly, five Doors beyond Stafford-street, in
Bottles, Price 2s. each, Duty included, or Six for 10s. 6d.
Source: The Times, Wednesday 8th January 1794