The Rowlands – a father and son team – mainly produced cosmetic products. The one shown below veers more towards the medical side of things, as did their Cerelaeum elixir for headaches and vertigo. They also sold a tooth powder called Odonto, a beauty preparation named Kalydor and a hair dye called the Essence of Tyre. Their most famous product, however, was Macassar Oil for the hair, introduced to Britain in the late 18th century and still in production as late as the 1940s. The Rowlands are therefore the ones to blame for those doily antimacassars on the back of your grandma’s sofas, and for you getting told off every time you sat down too exuberantly and made them fall down.
A WONDERFUL DISCOVERY
For The TOOTH ACHE, and preserving and beau-
tifying the Teeth and Gums,
Patronized by his Excellency the Duke of San Carlos,
the Spanish Ambassador, and most of the Nobility,
R O W L A N D’s A L S A N A E X T R A C T, or
Abyssinian Specific for the Teeth and Gums.
This invaluable Specific has been in high estimation
for many years, and recommended by the first phy-
sicians. Its properties are truly wonderful; it im-
mediately relieves the most violent Tooth Ache,
cleanses and beautifies the Teeth and Gums, and
preserves them from decay; prevents decayed Teeth
giving pain, removes the Tartar from the Teeth,
fastens those that are loose, and makes the Teeth
beautifully white and uniform; cleanses the scurvy
from the gums, renders them firm and healthy, re-
freshes the mouth during disease after medicine,
and imparts a sweetness to the breath. It is per-
fectly innocent, so that a child may take it, yet
contains those inestimable properties that, if con-
stantly used, will render the Teeth and Gums sound,
beautiful, and free from pain, to the latest period of
life. It is an excellent Stomachic. Price 2s. 9d.;
4s. 6d.; and 10s. 6d. per bottle.
Sold wholesale, retail and for exportation, by the
sole Proprietors, A. Rowland and Son, corner of
Kirby-street, the first turning on the right in Hat-
ton Garden, Holborn, London; and, by appoint-
Messrs. HALDON and LOWNDES,
At the Office of this Journal,
and Messrs. Munday and Slatter, Oxford; James,
Reading; Butler, Wycombe; Watkins, Cirencester;
and by all Perfumers and Medicine Venders.
None are genuine without the signature “A.
Rowland and Son.”
Source: Jackson’s Oxford Journal, Saturday 13 April 1822