Posts Tagged ‘1720s advertising’

Nutt's Trusses for Ruptures

Sunday, November 22nd, 2009

STeel Spring or Jointed Trusses for the help and cure of Ruptures for Men, Women and Children in the Navel, Cod or Groin. Belt Trusses, made without Iron or Steel Bow, the Belt or Girdle is with Neats Leather, Silk or Velvet, being very easy, with a Spring good for all tender Bodies, especially for the Female Sex, keeping up the Rupture with more Ease and Certainty than any pretended new invention. Good for all Travellers either by Sea or Land. Strait Stockings, with other Instruments to help the infirm, made and sold by GUY NUTT at the White Naked Boy in Westmoreland Court in Bartholomew Close. His Wife helps those of her own Sex, being very skilful in the Business. To be spoke with every Day at his own House.

Source: The London Journal 7 Jan 1727

By the time of this advert, trusses were already a long-established treatment for hernia. The woodcut below, from Peter Lowe’s A Discourse of the Whole Art of Chyrurgerie (1597) shows an example of a 16th-century truss of the type advocated and popularised by Ambroise Paré.

Trusses, however, were only one way of dealing with a hernia. You could try taking herbs orally, such as in this recipe given by Robert Boyle in 1696:

Having well-cleans’d the roots of Sigillum Salmonis, scrape one Ounce of them into a Quart of Broth, and let the Patient take a Mess, or a Porrenger full of it for his Break-fast; or else give half a Dram or two Scruples of the Powder of it at a time, in any convenient Vehicle.

The likelihood of this working seems slim, but it was more pleasant than an ancient Egyptian remedy described by Prospero Alpini, who had encountered a modern version of it during his travels in Egypt in the 1580s. A pyramid of goat’s dung – or, alternatively,  mushrooms – was moulded over the hernia and set on fire in order to cauterise it. The method was still used in Alpini’s time, but with a mound of linen strips rather than dung.

Throughout the 18th century, the plethora of potential remedies included caustics, powders, plaisters, anointing the hernia with eggs, applying a decoction of camomile flowers, and administering tobacco-smoke clysters – which, according t0 William Buchan in Domestic Medicine (1769), ‘have been often known to succeed where every other method failed.’

Should the hernia become strangulated, however, there was nothing else for it but to undergo an operation. Percivall Pott described the process in A Treatise on Ruptures (1756) – the full account of the operation is too long to reproduce here, but you can get a general idea of what it’s like from the beginning:

When the operation shall be thought necessary, the manner of performing it is this:

The pubis and groin must be shaved clean, and the patient laid upon a table of convenient height, on his back, with his legs hanging easily over the end of it, then with a straight dissecting knife an incision must be made thro’ the skin and membrana adiposa, beginning just above the ring of the abdominal muscle, and continuing quite down to the inferior part of the scrotum…

Fortunately for most sufferers, the safest and most practical option was to wear a well-fitted truss indefinitely. Pott advised that:

With a truss properly made, and carefully wore, the meaner kind of people may be rendered fit for all the offices of life, will be capable of labour of any kind, of walking, of riding, &c. as all those find themselves to be, who are willing to do these kind of things

He warned, however, against unqualified practitioners who would misdiagnose other conditions as ruptures, and send patients away with a truss on their venereal bubo or abscess. Pott’s comments on ruptured patients’ reluctance to consult a physician are pertinent to quackery on a wider scale:

With this opinion and this fear, these pretenders are well acquainted, and very lucrative use do they make of them ; they well know, that the man who looks on his disorder as a material imperfection in his form, or as the cause of any debility, will be glad to be rid of it at almost any expence or trouble : hence the ignorant and credulous are subjected to tedious confinements, painful applications, and hazardous operations, while the timorous and bashful are cheated out of large sums of money for imaginary diseases or pretended cures.

Above: some examples of 18th-century trusses, engraved by Thomas Jefferys. This and the 16th-century image are used courtesy of Wellcome Images.

Gibson's Cordial Balls

Wednesday, September 23rd, 2009

Lord Grosvenor's Arabian Stallion with a Groom. Stubbs, c.1765

Lord Grosvenor's Arabian Stallion with a Groom. Stubbs, c.1765

The Gentlemen, Farmers, Jockies, Stage-Coachmen and Carriers Universal Medicine in the true Cordial Horse Balls and Preparation of Antimony, adapted for the Use and Benefit of all, as well the Race as Cart Horse,
THE CORDIAL BALLS at 4s. per Pound, which in above 40 Years private Experience and 12 Years Publication, are approved of and recommended by several Noblemen, Gentlemen and Farmers as a Specifick Remedy for Sickness, Loss of Appetite, Colds, Gripes, Worms and Botts; they soon Cure a new Cold, and give immediate Relief in an old Cold, by opening the passages in the Lungs, and have cured many Horses thought to be broken Winded, and four Ounces is better than any Cordial Drink that can be made or given.
The Preparation of Antimony at 5s. per Pound for Grease. Stiffness in the Limbs after hard Riding, and by purifying the Blood disperses all Knots, Swellings, or Itching; and is, if used according the Directions, a preservative against the Farcin, Mange and Founder, and has cured many Horses of the Farcin after other Medicines have proved ineffectual, and the Horse worked all the while. It is an effectual Cure (with some of the Cordial Balls) for a dry husky Cough tho’ never so longstanding; it answers all the ends of Purging, with many other peculiar Virtues better experienced than expressed and set forth more at large in the Advertisement and Directions of both Medicines given with them.
They are prepared and sold by SAMUEL GIBSON, Druggist, at the Angel and Crown in Lombardstreet, AND NO WHERE ELSE, who also sells Pyrmont Water, Spaw Water, and all sorts of Drugs.
N.B. Whereas a certain Person at Exeter pretends to sell my Preparation of Antimony, and give with it a Written Advertisement and a Printed Direction, this is to inform all Gentlemen and others, that they may not be imposed upon by his common Antimony for my Preparation.

Source: The London Journal, 17 May 1729

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Although Gibson was not the only proprietor of a named version of Cordial Balls, they increasingly became a generic remedy for horses’ ailments, and the domestic farriery books of the 18th and 19th centuries freely gave recipes for making them. The famous Dr Henry Bracken, who published Farriery Improv’d in 1738, suggested a mixture of aniseed, caraway, cardamom, brimstone, turmeric, saffron, licorice dissolved in small beer, elecampane, and wheat flour.

Some writers, however, thought the habit of dosing, bleeding and purging horses for every little ailment had gone too far:

I think the practice of giving cordial balls to horses on every slight occasion,” said Professor Thomas Peall of the Royal Dublin Society, “may be aptly compared to the nefarious custom of dram-drinking in men, and is attended with pretty much the same effects ultimately.” (The Sportsman’s Magazine, Jan 1817)

The professor continued his tenuous analogy by relating an anecdote about an Irish horse that had become addicted to whiskey. Horses, he warned, “may not only become passive, involuntary debauchees, by the custom of having cordials thrust or poured down their throats, but may actually be brought to be fond of ardent spirits.”