The Quack Doctor

Source: The General Advertiser, 6 March 1744. Click here for transcript.

I wonder if this advert looks familiar to regular readers. The writing style and capitalisation, and even the medicine’s name, are reminiscent of Mr. Burchell’s Famous Little Sugar Plums, and here again we see a proprietor tempting punters with freebies. Dr Russel of the Green Hatch, Holborn, sought to tap into Burchell’s success by adopting the same tactics, but over the years it isn’t a clear-cut case of him copying his contemporary – they used lots of similar ploys and it’s not always obvious who got there first.

Ads for The Montpellier Little Bolus and Burchell’s ads for his Anodyne Necklace appear in the same papers, sometimes right next to each other. As I mentioned in the Sugar Plums post, Burchell gave away free almanacks – so did Russel, whose publication was called the Thee and Thou Almanack. The adverts say it offered answers to common questions about Quakers:

Why we are called QUAKERS?
Why we’ve Silent Meetings? Why Women Preach as well as Men?
Why we use THEE and THOU? Why we never Put off our Hats?

Russel also resorted to poetry:

This ALMANACK has Nothing Writ twice o’er
What’s in’t, No ALMANACK e’er had Before :
It is quite NEW, Year Thirty-EIGHT its Date is,
‘Twill Nothing Cost, for Thee may’st have it GRATIS,
At the Green Hatch, ‘gainst Gray’s Inn Gate in Holborn,
If to ASK for’t, Thee will not be too Stubborn.

(both bits quoted from the London Daily Advertiser, Feb 4 1737)

My favourite aspect of the ad at the top is that it offers a free dose to anyone whose name appears in the Venereal and Gleet Patient’s Directory.

‘Gleet’ (the word derives from the Middle English for slimy, and is related to the Latin gluten, meaning glue) refers in this context to a mucopurulent discharge from the urethra or vagina as a result of gonorrhoea. It lingered after the acute symptoms had subsided, and although clearly the result of the clap, was viewed as a condition in its own right. It is described as follows by William Buchan:

…when the quantity of running is considerably lessened, without any pain or swelling in the groin or testicle supervening; when the patient is free from involuntary erections; and lastly, when the running becomes pale, whitish, thick, void of ill smell, and tenacious or ropy ; when all or most of these symptoms appear, the gonorrhoea is arrived at its last stage, and we may gradually proceed to treat it as a gleet with astringent and agglutinating medicines.

Such astringent medicines included white vitriol (zinc sulphate) and preparations of lead injected up the affected parts. The great John Hunter wasn’t overly enthusiastic about astringents – he advised that introducing a simple, unmedicated bougie (a slender instrument) into the urethra would be enough to cure most gleets (in men, that is – he dismisses women’s gleets in a couple of paragraphs). The bougie ‘need only be five or six inches long‘ and required ‘a month or six weeks application.’ Hunter also mentions gleets cured by electricity, but does not specify how the cure was carried out.

For people putting up with this nagging condition, and faced with a variety of embarrassing and eye-watering cures, quack pills were worth a try, but the real genius of Russel’s modus operandi lies in the free pamphlet. The mid-18th-century sufferer was not expected to be loyal to a specific doctor and to blindly accept whatever he advised, so the average individual with a gleet might well have done the rounds of several practitioners and nostrum vendors. The idea that somewhere along the way you’d got on a published list of venereal patients was rather alarming.

Whether Russel’s directory contained real names or made-up ones, I don’t know, but once people arrived at the Green Hatch for a furtive shuffle through the pages, they were a captive audience for the Montpellier Little Bolus at 2s. a pop.

Source: The General Advertiser, 19 Jan 1748

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I mentioned the Purging Sugar Plumbs for Worms early in the life of this blog, but didn’t include much beyond the ad itself, and I hardly had any readers then anyway, so I think it’s worth revisiting – especially as this advert is so delightfully worded and cheerfully revolting.

At some point in the early 1740s, a Mr Burchell took over the ownership of another remedy, the Anodyne Necklace, which had been on sale for decades as a cure for babies’ teething pain. He built up his business on this and the worm remedy, fending off imitators with some innovative advertising methods – not least the eye-catching newspaper ads showing exactly what might be gnawing at your intestines (the inclusion of the insect thing on the right is an inspired bit of added horror).

One of Burchell’s methods was to entice punters to his premises by giving away free almanacks and pamphlets. In 1750 he was quick to exploit the fear caused by the earth tremors that had shaken London, by publishing:

ANOTHER EARTHQUAKE
Much Worse than the Two Last. When, and What Time to be Expected? With a Surer SAFEGUARD, Against it, than Going Out of Town. And, Why the Last Two EARTHQUAKES happened to be in this one particular Jubilee Year, more than in Any other Year?

The Almanack referred to in the ad above is intriguing – what could it contain that other almanacks left out? Although the content changed each year, a 1750 ad goes into more detail:

In the Month of Lent, is a large LIST of Other Fasters from FLESH CONVERSATION as well as FLESH DIET, Such as MISERS, WORN-OUT Sinners, etc.
The Miser’s CHAST, ’cause he won’t PAY a Wh—re
The Worn-Out’s CHAST, ’cause He can Sin NO MORE
And,  All the Other Months, have also their OWN proper TIMELY Observations, Not to be Met With, in Any of the COMMON ALMANACKS, but Only in THIS One, Which Tells What THEY Don’t.

Fun for all the family, by the sounds of it.

Later in the 18th century, the theme of free stuff continued, with Basil Burchell (who I think was the son of the original proprietor, but I’m not sure) issuing coin-like advertising tokens with the sugar plumbs on one side and the Anodyne Necklace on the other (he used the spelling ‘sugar plumbs’ in his ads too). The tokens usually had a hole in them so they could be worn on a ribbon.

Worm medicines were a good bet for a quack, because although intestinal worms were very common, especially in young children, this didn’t make them any nicer to have than they would be nowadays. The symptoms of untreated worm infestations were bad enough, but this was accompanied by the downright horror of being inhabited by living creatures. J Cook, a correspondent to the London Magazine in 1768, gave a description of the main varieties:

There are three sorts of worms which generally infest the human body. The round ones, the broad ones, and ascarides. Sometimes, but seldom, anomalous ones are discharged, viz. horned, hairy, with four feet, with two heads, with three, and some with four forked tails, etc.

The very thought of what might be in there led some people to go to extraordinary lengths to get rid of them, and I will blog about a couple of examples in my next post.

By the KING’S Royal Letters Patent,

SCHWANBERG’s

LIQUID SHELL,

DAILY confirmed, by Experience, not only
to be a sure DISSOLVENT for the

STONE and GRAVEL,

but a most powerful, safe, and efficacious Medicine in the Spasmodic and Windy Cholic, Pains in the Breast, Hypochondriac Disease, and all Kinds of Flatulences, Diarræa, or Looseness; Cardialgia, or Heart-burn; Acid Eructations, or sour Belchings; Strangury, or when the Water is made by little and little; Gripes, Fevers, and Convulsions in young Children, and all those Uneasinesses which they are subject to from Acidities, the well-known
Cause of most of their Disorders.
By Vertue of the King’s Royal Letters Patent, I appoint Mess. William and Cluer Dicey and Comp at Dr. Bateman’s Warehouse, in Bow-Church-Yard, London, my only Venders of the LIQUID SHELL,
to whom all Persons are desired to apply for the same.
………………………………………………………………W. BAKER.
Sold also (Retale only) at my House in Helmet-Court, near Katherine-Street in the Strand, at 1s. 6d. the Vial; sealed, as in the Margin, with Baron SCHWANBERG’s Coat of Arms; over it there are these words; BY THE KING’S PATENT; and under-neath, in a Scroll, LIQUID SHELL; where, and at Dr. Bateman’s Warehouse aforesaid, may be had, SCHWANBERG’s UNIVERSAL POWDER, for the speedy curing Acute and Inflammatory Fevers, &c, Price 2s. the Parcel.

***The great Demand for this DISSOLVENT since the Publication of the Patent, has obliged the Proprietor to enlarge the Apparatus in his Elaboratory, by which Means he prepares it in greater Quantities than he could heretofore; and being willing that every afflicted Person may be benefited thereby, the Vials now contain above double the Quantity at the same Price.

Source: The Whitehall Evening Post, or, London Intelligencer, 19 December 1749

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More common than today because of poorer nutrition and untreated urinary tract infections, bladder stones could be a nightmare for the sufferer. When they were causing pain and stoppage of the urine, something had to be done – but faced with the prospect of an agonising operation, patients can hardly be blamed for trying out dissolvent medicines like this one.

William, Baron Schwanberg, according to his epitaph in a 1755 collection compiled by W Toldervy, was a nobleman of Mecklenberg in Germany, born c.1686. The epitaph presents him in glowing terms, but then it’s an epitaph, so I suppose it would:

No man had more honour, honesty,
Or integrity ;
And his Humanity and Benevolence
Gain’d him the Love and Esteem,
As his Learning excited the
Admiration of the World!
But a too arduous application
In studying the Sciences
Shortened his Valuable Life.

He invented not only the Liquid Shell but also a Fever Powder and a cure for scurvy called the Aurum Horizontale Pill. The Fever Powder is of particular interest because Schwanberg had some dealings with a certain Robert James.

Schwanberg died in 1744, and a few years later James was granted a patent for his own Fever Powders, which went on to become one of the most successful patent medicines of all time. James managed to keep the composition of his powders secret, by ambiguously wording the patent specification, but to Schwanberg’s administrator Walter Baker, the case was clear – James had stolen the recipe. A cartoon of the time shows James pickpocketing the Powders from their proprietor, and preparing to stab him in the back, but although Baker petitioned the King to revoke the patent, he was unsuccessful.

Detail from 'A Reply for the present to the Unknown Author of Villany Detected' (1754), reproduced in England under the House of Hanover by Thomas Wright (1848)

In 1747, an anonymous correspondent to the Gentleman’s Magazine sent in an account of his analysis of the Liquid Shell, an excerpt of which is as follows:

Having, therefore, procured some of the Liquid Shell, which is a clear transparent liquor, put into it a human stone formed in the urinary passages, upon which a very white sediment precipitated ; and there was the like white sediment when a few drops of spirit of hartshorn were dripped into some of the same liquor ; which fully proves that it was in both cases the lime of burnt shell, and not the parts of the dissolved stone, as is pretended; for there was no stone put in with the spirit of hartshorn. Besides, this precipitated matter is much too white to be any part of dissolved stones.

The correspondent went on to suggest that the white sediment in patients’ urine after taking the medicine was not the stone breaking apart, but also the residue of lime.

The correspondent was later identified in the Gentleman’s Magazine of 1764 as eminent scientist Dr Stephen Hales (D.D. rather than M.D.). Hales has another role in the history of bladder stone remedies – he was on a government committee that investigated, and ultimately approved of, Joanna Stephens’ famous treatment. This preparation netted its maker £5000 from the government, who could not find a cheaper way of persuading her to reveal the recipe. The secret ingredients turned out to be soap, eggshells, snails, and several herbs.

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For anyone interested, I’ve put a transcript of a description of cutting for the stone on a separate page. Not suitable for squeamish persons, especially men.