Posts Tagged ‘1860s advertising’

Dr Hammond and his Electric, Curative & Phosphoric Vitalizer

Sunday, August 15th, 2010

Dr Hammond Advert, 1868

Source: The North Wales Chronicle 18 April 1868

In a series of letters to the Medical Circular in the 1860s, Francis Burdett Courtenay, under the pseudonym ‘Detector’, exposed the villainous practices of a breed of quacks preying on men who suspected they had spermatorrhea.

Spermatorrhea (an excessive discharge of semen) was a source of such panic in the mid-19th century that there were even cases of suicide among those who had convinced themselves – or been led to believe – that they were suffering.

In one of the letters (which he collected into a pamphlet called Revelations of Quacks and Quackery in 1865) Courtenay cites the case of an anxious young man who responded to one of Dr Hammond’s advertisements. The reply asked for two guineas for a ‘self-curative’ belt – he sent the money, but the package he received in return contained only ‘some bottles of medicine and a lotion to rub over the penis and testicles.’ Annoyed that he didn’t get the belt, the patient wrote back, asking where it was.

Hammond responded with a missive calculated to scare his patient half to death. He had looked further into the case (even though he had never actually seen the man) and decided ‘a slight disease of the kidneys’, was causing semen to drain away.

This vital waste is not only capable of causing all the symptoms you detail, but such is the sympathy existing between the generative functions and the brain, that should this drain of the most vital of all your secretions be not immediately arrested, your whole system must suffer very serious derangement, whilst the organs of generation themselves will become vitiated and relapse into a state of utter impotency.

This would result in complete loss of erectile function and lead to ‘withering and wasting of the penis’. In case the lad wasn’t already terrified enough, Hammond predicted that his case would end in insanity. Fortunately, he had sought help just in time!

Hammond again recommended the curative belt (which the patient thought he’d already paid for) and sent a bill for a further 2 guineas. The young man paid up, and while it would be easy to laugh at him throwing good money after bad, there’s no law against being inexperienced and scared that there’s something seriously wrong with you.

The belt arrived, and proved to be an ordinary suspensory bandage, with a band that went round the patient’s waist, holding up a circular string of metal pieces through which one had to place the part in question. This would somehow provide

a continuous current of electricity, which is taken up by the whole system, infusing new life and ‘manly vigour’ into the debilitated or relaxed frame, and affords great support and comfort to the testicles and generative organs.

The patient subsequently consulted Courtenay and was reassured that there was nothing wrong with him.

As well as the belts, Hammond sold ‘Restorative Powders’ and ‘Seminal Replenisher’, which were not only supposed to produce top-quality semen, but also restore ‘brain fluid’, whatever that might be.

In 1869, the more famous electric belt manufacturer, Pulvermacher, tried to gain an injunction against Hammond for using the trademarked slogan ‘Electricity is Life’ – and for bringing the whole electric belt business into disrepute – but failed as it proved difficult to find out exactly who Hammond was.

The following advert, placed right underneath a Dr Hammond ad in the Bristol Mercury, appears to promote a competing specialist in electrical medicine. Percy House and 11 Charlotte Street were, however, the same place, and Henry James was either a sidekick of Hammond’s or quite possibly the same guy. Further aliases later joined the team – there were Dr Walter Jenner, Dr Harrison, Mr Raphey and Mr A Barrows, all at slightly different versions of the same address.  Once patients gave up on the useless treatment from one alias, they would receive through the post a pamphlet extolling the superior virtues of another.

Henry James advert

Hammond also employed what Courtenay referred to as ‘the hospital dodge’. His earlier ads proclaimed him to be ‘of the Lock Hospital’ and his letterhead described him as ‘F.A.S., F.S.A., M.R.A.S., H.G. St Mary’s, King’s College, The Lock, and St George’s Hospitals, LONDON.’ An impressive list – but F.A.S., F.S.A. and M.R.A.S. didn’t stand for any recognised qualifications, and H.G. simply meant ‘Honorary Governor.’

Any Tom, Dick or Harry could become an honorary governor just by making a charitable subscription to the hospital. Although the Lock cancelled Hammond’s donations when they found out what he was up to, this didn’t stop him continuing to deceive patients by claiming affiliation with these respectable institutions.

McAlister’s All-Healing Ointment

Thursday, February 18th, 2010

McAlister's All-Healing OintmentMcALISTER’S
ALL-HEALING OINTMENT
OR WORLDS SALVE

Has been an old family nurse for the past twenty years, and known all around the world as the most soothing and healing ointment in existence.
McALISTER’S ALL-HEALING OINTMENT
Never Fails to Cure.
Salt Rheum, Scrofula, Ulcers, Small Pox, Sore Nipples, Mercurial Sores, Erysipelas, Carbuncles, Corns, Bunions, and all Rheumatic Pains, &c. &c. Heals permanently Old Sores and Fresh Wounds. For Frosted Limbs, Burns, or Scalds. It has no equal in the World. Give it a trial.
Price 25 cents. Sold by all Druggists.

.

Source: Bangor Daily Whig and Courier (Maine) 6 March 1867

.

——————————————————

.

The aura surrounding the figure in this ad is not just for decoration. It represents insensible perspiration (sweat that evaporates before it can build up as moisture on the skin.) James McAlister believed insensible perspiration arose from the blood and drew off all impurities therein. Illness suppressed it, and life could not be sustained without it. ‘Stop up those pores,’ he said, ‘and DEATH knocks at your door.

The All-Healing Ointment, or World’s Salve, would promote perspiration and restore health – but that wasn’t all. As well as the list of conditions in the ad, it would cure consumption, cancer, worms, influenza, hernias and dog bites. It was an antidote to poison, would correct a tan or freckles and was even a hair restorer. Using a topical application made sense, McAlister argued, because throughout the Bible, medicine took the form of ointments and oils rather than being taken internally.

Here’s a male version of the image from the nostrum’s early days (1845):

Insensible Perspiration

The figure above is in rude health, with his insensible perspiration flowing freely around him – he is far more fortunate than the gentleman featured in an 1847 broadside. According to the text, the man had come to McAlister’s shop in South Street, New York City, in despair.

Scrofulous Man

Few men ever presented an appearance as appalling as his. His whole body from head to foot was covered with enormous

Tumors, Swellings and Ulcerous Sores,

from whence issued streams of purulent matter, making the entire surface

ONE MASS OF PUTREFACTION.

It seemed that nothing to be found had power to reach his case,

SO TERRIBLE! SO AWFUL! WERE THESE PUTRID SORES

He came into the store, and presented himself as one of the most pitiable objects, one of the most forlorn in expression of countenance of any man, I think, I had ever seen. The first words he uttered I shall never forget, coming as they did from the depths of the poor fellows heart,
“Oh! that I was dead!”

The melodrama continues, with the customer stripping off to reveal the extent of the putrefaction and detailing the failure of various sarsaparilla syrups, mercury and other medicines to help him. McAlister tells him the All-Healing Salve will save him; at this,

His whole frame shook like a leaf—his eyes shot forth unwonted fire, and every feature of his countenance was lit up with an unearthly expression.—Hope! Yes, Immortal hope, the last friend that forsakes us, dawned upon his soul, and he caught at the facts presented to him with the desperation of a drowning man.

After eight weeks’ use of the ointment, the man returns to the shop, smooth-skinned and exhibiting the greatest signs of health and happiness.

In April 1856 McAlister entered into an agreement with wholesale druggists Barnes & Park to supply them exclusively with the salve. Five years later, however, Barnes & Park realised that McAlister had been selling large quantities of the ointment to rival druggists, including A. D. Sands, (who also promoted sarsaparilla products like those that failed to cure our scrofulous friend above.) Barnes & Park sought an injunction restraining McAlister from selling the ointment to anyone else, but details of the case show that it wasn’t a clear-cut instance of an unscrupulous quack breaking his contract.

Barnes & Park had agreed to promote the salve but had not really bothered, and sales had diminished. In 1858 the company became sole agents for Redding & Co’s Russian Salve, which was effectively a rival to the All-Healing Ointment. If he had kept to the agreement, McAlister could have seen his product sink without trace. Justice Bonney, who oversaw the hearing, decided that both sides were as bad as each other, and dismissed the case with costs.

McAlister's All-Healing Ointment, or World's Salve

McAlister kept the ingredients a secret, but sometimes referred to the salve as ‘Vegetable’ (as in the print above), and claimed it ‘contains no Mercury’. I don’t know whether or not he was telling the truth, but I do know that in the language of 19th-century nostrum-vendors, these were common indicators that mercury was indeed present.

Sparks and Son India-Rubber Urinals

Wednesday, September 30th, 2009

Far from being a quack remedy, this device must have been a boon to desperate travellers everywhere.

Surgical instrument maker William Huntly Bailey, whom we have met before, described the problem:  If there is any inconvenience in travelling on the railway, it is on account of the few stoppages, and no doubt many persons have dated the breaking up of their health from the want of those conveniences which the travellers had in days gone by.

As well as being useful on journeys, the contraptions were used in medicine for patients not mobile enough to get to a bedpan in time, but even in that context they were still commonly referred to as railway urinals. The bag was made of rubber and contained a valve to prevent fluids escaping.

.

SPARKS AND SON,
INVENTORS OF THE
INDIA-RUBBER URINALS
For MALE and FEMALE RAILWAY TRAVELLERS,
INVALIDS, and CHILDREN.
These Urinals are made on the most approved principles,
and all are fitted with the recently invented valve, which will
not allow any return of the water by the upper part, by being
placed in any position, and from their improved construction
are better than any similar articles at present in use.
A liberal discount to the Medical Profession. Descriptive
Circulars and Lists of Prices sent per post.
Hospitals, Infirmaries, and Unions, supplied on the best
terms, with every article for the use of the sick and invalided.
SPARKS and SON,
Patent Surgical Truss and Bandage Makers,
28 CONDUIT STREET, NEW BOND STREET,
LONDON

Source: The Chemical News, 7 April 1860

.
Railway stations did have basic cast-iron urinals on the platform (see CIBSE’s Heritage website for some examples) but these were a notorious ‘nuisance’ i.e. they stank. They were also unusable by women.  Some stations had ladies’ water closets too, but these were often restricted to first-class passengers, and in any case they weren’t a priority because women’s inequality in society extended to a lack of public provision of conveniences. Surely, the logic went, women weren’t away from home that much, so why cater for those who did want to gad about? And yet the situation worked both ways – the lack of public facilities was one factor actively suppressing women’s mobility and involvement in society outside the home. Even an innocent day out shopping was only for those with a pelvic floor of steel.

The picture in Sparks & Son’s ad shows the male version; it’s fairly self-explanatory how it was worn. For women, the railway urinal looked like this:

The strap at the bottom went round the wearer’s leg to keep the bag in place (male ones had the strap too, though it’s not shown in the ad). Here, ladies could claim a small advantage because it was relatively easy to hide the urinal under a crinoline, but although it was supposedly able to be ‘worn with perfect comfort, either day or night, without being perceived by the closest observer,’ it is difficult to believe that a full one would remain unnoticed under a gentleman’s trousers.

Walter De Roos' Compound Renal Pills

Tuesday, June 16th, 2009

Here’s another product from the enigmatic Dr De Roos, who once again uses the ploy of warning the punters against charlatans. The Renal Pills were still available in the early 20th century, when the results of analysis were reported in More Secret Remedies. The pills were made of sodium carbonate, soap, a resin that might have been derived from ammoniacum, and some unidentifiable vegetable tissue. All this was covered in a thick layer of powdered liquorice.

The pills arrived on the market in the late 1840s and, in 1851, some adverts included a testimonial claiming that they were ‘worth a guinea a box’ – a phrase that later became the famous slogan for Beecham’s Pills.

 

PAINS IN THE BACK, GRAVEL, LUMBAGO, GOUT,
RHEUMATISM, DISEASE OF THE KIDNEYS, BLAD-
DER, &c. THE COMPOUND RENAL PILLS correct acidity
of the stomach, and indigestion, promote the functions of the
liver and kidneys, thereby preventing stone in the bladder and
kidneys, with many other serious disorders to which these impor-
tant organs are subject. Listlessness, weakness, peevishness,
and complaints long supposed to be nervous, often arise solely
from contamination of the blood with certain impurities which
should have been carried off by the kidneys: several unsightly
eruptions of the skin and face also arise from the same cause,
and may be as readily removed by these Pills, which in 19 cases
out of 20 cure with a rapidity almost marvellous. 1s 1½d, 2s 9d,
4s 6d, 11s, and 33s per box through all Chemists.
THOUSANDS OF TESTIMONIALS MAY BE SEEN BY ANY ONE.
Sold by:—Hughes, Chemist, Bangor; Roberts, Chemist, Con-
way; Griffith, Chemist, High-street, Carnarvon; Edwards,
Chemist, Denbigh; Hughes, Chemist, Holyhead; and Moore,
Chemist, Newtown; and at least one agent in almost every town;
but should difficulty occur, enclose the amount by Post-office order
or otherwise, to 25, Bedford Place, Bloomsbury Square, London
and they will be sent securely packed per return.
NOTICE AND CAUTION.—Injurious imitations of the
above by Quacks and others, who forge testimonials
to puff off their useless trash, sufferers should
guard against the recommendation of the spurious or other
articles, by dishonest vendors, who thereby obtain a larger profit.
The genuine have the words “WALTER DE ROOS LONDON,”
printed in white letters on the Government Stamp, by order of
Her Majesty’s Hon. Commissioners, to imitate which is felony
and transportation.

Source: The North Wales Chronicle, Sat 11 November 1865

The Guttae Vitae, or Vegetable Life Drops

Thursday, June 11th, 2009

Although no proprietor is shown in the following advertisement, the Vegetable Life Drops were one of several cures touted under the name Dr Walter De Roos. De Roos was an enigmatic character and the name was purported to be an alias for one John (or George) Robinson, who might well have bought the business in 1858 from brothers Alfred and Samuel Barker. Whether or not De Roos was ever a real person, his Compound Renal Pills were still being sold under that name in the early 20th century.

 

     THE MOST WONDERFUL MEDICINE IN THE WORLD!!
          CURE IN FOUR WEEKS.— THE GUTTÆ VITÆ, or,
         VEGETABLE LIFE DROPS
, Protected by Royal Let-
ters Patent;  Sanctioned  by  the  Faculte  de  France,  &c., have in
numberless   instances  proved  their  superiority  over  every  other
advertised  Remedy  for  langour,  lassitude,  depression  of  spirits,
irritability,  excitement,  fear,  distaste  and   incapacity   for   society,
study or  business,  indigestion,  pains  and  palpitation  in  the  side,
giddiness,  noise  in  the  head,  &c.  This  medicine  strengthens the
vitality of the  whole  system,  gives  energy to the muscles, speedily
removes nervousness, renovates  the  impaired  powers of life, and
invigorates  the  most  shattered  constitution.  For   skin   eruptions,
sore throat,  pains  in  the  bones, and those diseases in which mer-
cury, sarsaparilla, &c.,  are  too  often  employed,  to  the  utter  ruin
of health, its surprising efficacy has only to be tested.
   Before wasting valuable  time  in  seeking  aid  from  instruments,
electricity, galvanism,  with  similar  absurdities  professing  to  set
aside medicines, by American impostors and others, whose boas-
ted “distinguished qualifications”  consist  solely  of  their  consum-
mate  impudence,  sufferers  will  do  well   to  make  fair  trial  of  a
remedy, which concocted on scientific principles cannot fail.
Price 4s. 6d. And 11s., or four times  the  latter  at  33s.  per  bottle,
through all Chemists,  or  direct  from  25,  Bedford Place, WHERE
THOUSANDS OF TESTIMONIALS MAY BE SEEN.

  

Source: The North Wales Chronicle, October 24 1863

For all this advert’s outrage against impostors, Walter De Roos was summoned to Uxbridge Petty Sessions in 1864 by solicitor and anti-quackery campaigner William Talley under the New Medical Act , which provided for a fine of £20 for anyone falsely claiming medical qualifications.The doctor did not turn up, but was represented by his “learned counsel” – coincidentally also called Mr Robinson – whose entertaining exchanges with Talley are documented in Extraordinary Success of the New Mode of Treatment. The prosecution failed and De Roos – or whoever he was – went on to cause further damage.

He was implicated in a suicide in 1865, when 24-year-old James Miles was found drowned in the canal at Higham, Kent, having suffered a period of depression. Among the deceased’s belongings were 30 letters and pamphlets from Dr De Roos impressing upon him that he must continue to take the doctor’s medicine – and demanding immediate payment for it. Bearing in mind De Roos’s pamphlets had titles like Private Hints on the Causes, Symptoms, and Cure of All the Secret Disorders Incident to Both Sexes and The Medical Adviser: On Certain Infirmities and Disorders of the Generative and Urinary Systems : the Premature Failure of Sexual Power, with Plain Directions for Its Perfect Restoration : Practical Observations on Marriage : Its Disqualifications, and Their Removal it is hardly surprising that the newly married young man was troubled.

Local surgeon Mr J.J. Ely said of the pamphlets: “I have no doubt whatever they would cause a great depression of spirits.”

 

Beetham's Corn & Bunion Plaster

Wednesday, March 11th, 2009

A la fenetre It’s interesting that this advert uses the phrase “worth a guinea a box.” This slogan was plastered everywhere in the second half of the 19th century, advertising the famous Beecham’s Pills. Mr Beetham wasn’t necessarily copying his near-namesake, however. The phrase was around before Thomas Beecham adopted it in 1859, so the satisfied customer who is supposed to have coined it could easily have picked it up from other adverts. Dr Walter De Roos was using it for his Renal Pills as early as 1851, and it also appeared in Kaye’s Wordsell’s Pills ads during the 1850s.

(Image: A la fenêtre, from L’Illustration, 21 Nov 1857. Courtesy of Old Book Illustrations.)

.

BEETHAM’S  CORN  &  BUNION  PLASTER,
the   most   wonderful   production   of   the   age.    It
astonishes  and  delights  all  who   use   it.  However
long you may  have  been  tormented  almost  instant
relief  will  be  experienced.  It  also  reduces  the  en
largement  of  the  great  toe  joints.  During  the  last
fifteen  years  nearly  20 000  persons  have  acknow
ledged its efficacy, many of whom have  pronounced
it to be worth  a  guinea a  box.  Sold  in  packets  1s
Boxes   2s   6d,   equal   to   three   packets   4s   6d
equal to  six  packets,  sent  free  for  11,  34  and  58
postage stamps by the proprietors BEETHAM & CO
Chemists to the Royal  Family,  Cheltenham,  and  by
their  Agents  Mr  D  STEEL,  Chemist,  29   Hanover
Street Edinburgh  Glasgow  MURDOCH BROTHERS

 

Source: The Edinburgh Evening Courant, Monday 11 March 1867

Renovating Essence of Azilica

Friday, January 23rd, 2009

   Boxer from the Trousset Encyclopaedia, 1886-1891  

 

I have absolutely no idea what was in this medicine, so instead of a witty and/or informative comment, here is a picture of a fellow epitomising health and manly vigour. The image is from the Dictionnaire encyclopédique Trousset, published in Paris between 1886 and 1891, and is reproduced courtesy of Old Book Illustrations.

 

 

 

 

 

HEALTH and MANLY VIGOUR GUARANTEED
̶ The RENOVATING ESSENCE OF AZILICA. ̶ One
packet of this remedy will convince the most sceptical of its surprising
invigorating virtues; it may be taken with the greatest safety and
certainty by all who suffer from weakness, lowness of spirits, depres-
sion, nervousness, and debility. Females would do well to take this
remedy, as, by quickening the circulation and enriching the blood, it
imparts health and bloom to the most impaired constitution, and is a
remedy for relaxation, spermatorrhӕa, and all the distressing con-
sequences arising from early abuse, indiscriminate excesses, or too
long residing in hot climes. It has restored bodily and sexual
strength and vigour to thousands of debilitated persons, who are now
in the enjoyment of health and the functions of manhood; and what-
ever may be the causes of disqualification for marriage, they are
effectually subdued by this wonderful discovery. Parties taking the
above remedy are entitled to the advice of a Medical Man, Free of
Charge. Price 1s. 6d. per Package, to which are added advice and
directions for self-cure. ̶ Sole Agents : Winnall, High Street, Bir-
mingham ; Mander and Weaver, Victoria Street, Wolverhampton ;
Hutchings, Dudley; C. Britten, Wednesbury; W. Britten, Tipton
and Prince’s End; Osborn, High Street, West Bromwich.

Source: The Birmingham Daily Post, Thursday 23rd January 1868

Laffere's Worm Powders

Wednesday, January 21st, 2009

I’ve been looking forward to this one. It’s the most disgusting advert I’ve posted so far. DO NOT read it if you are eating.

 

        WORMS! WORMS! WORMS!
LAFFERE’S WORM POWDERS
are the
best remedy for worms; they effect a certain cure, are
tasteless, and at the same time are perfectly harmless.
As a proof of their efficacy the following case, out of many
hundreds, is inserted:—Emma Knight, aged eight years, daughter
of James and Caroline Knight, Black Torrington, voided the
extraordinary number of eighty-six large worms, some of them
over twelve inches long, after taking one dose of the above Powders.
Price, under six years of age, 6d.; under twelve, 8d.; under
eighteen, 10d.; adults, 1s. Postage, one penny extra. Send
stamps and state age, to E. H. LAFFERE, Chemist, Hatherleigh,
from whom those Powders are only to be obtained.
                                    N.B.—No Agents.

Source: Trewman’s Exeter Flying Post, Or, Plymouth and Cornish Advertiser, Wednesday 21st January 1863.

Twelve-inch long worms might sound like the stuff of quack exaggeration, but sadly not. The starring role in the ad goes to Ascaris lumbricoides L. This species has haunted my dreams since the first year of university when I did a six-week parasitology “taster” course with lectures either side of Friday lunchtimes. If you desperately want to know more about what ascarids can get up to inside you, good ol’ Wikipedia is quite sufficient to give you all the info you don’t want. Click here – or, rather, don’t.

Self-Adjusting Curative and Electric Belt

Saturday, January 10th, 2009

 

                ELECTRICITY IS LIFE.
HEALTH AND MANHOOD RESTORED 
               (WITHOUT MEDICINE.)
CURE YOURSELF by the PATENT SELF-
ADJUSTING CURATIVE AND ELECTRIC BELT.
Sufferers from Nervous debility, Painful Dreams
Mental and Physical Depression, Palpitation of the
Heart, Noises in the Head and Ears, Indecision, Im-
paired sight and memory, Indigestion, Prostration,
Lassitude, Depression of spirits, Loss of energy and
appetite, Pains in the Back and Limbs, Timidity,
Self-distrust, Dizziness, Love of solitude, Groundless
fears, &c.,
Can now cure themselves by the only “Guaranteed
Remedy” in Europe, protected by her Majesty’s great
seal. Details free for one stamp by H. JAMES,
Esq., Percy House, Bedford-square, London.
         N.B.—Medicine and fees superseded.
In proof of the efficacy herein advocated, the
Patentee will send the Remedies to be tested before
payment.
References to the leading Physicians of the day.

Source: The Hull Packet and East Riding Times, Friday 10th January 1868.