From The Oakland Tribune 22 February 1925

If you think a chlorine bomb sounds more like something from the battlefield than the medicine cabinet, then you’d be right about the origins of this 1920s remedy. The product, and a brief trend among physicians for treating colds with chlorine, arose from experiments made by the US Chemical Warfare Service after the First World War.

Thomas Faith, in his article ‘“As Is Proper in Republican Form of Government”: Selling Chemical Warfare to Americans in the 1920s’ (Federal History, 2010) places these experiments in the context of a public relations campaign to improve the CWS’s unsurprisingly poor image. The Service needed to contribute positively to life in peacetime, and what better way to appeal to the public than to announce a cure for the common cold?

While the influenza pandemic was claiming millions of lives, doctors at Edgewood Arsenal, Maryland, noticed that flu was less common among workers in the chlorine gas manufacturing plant than elsewhere. Intrigued by this anecdotal evidence, Lieutenant Colonel Edward B Vedder and Captain Harold P. Sawyer of the Army Medical Corps spent a year experimenting with chlorine gas on patients with ordinary colds. Reporting their findings in March 1925, Vedder revealed that of 440 cases, 261 were ‘cured’ and 149 were ‘improved’ by the treatment. Such an improvement might have been vague and unquantifiable, but the researchers also sent out questionnaires to physicians using the treatment. They got an overall favourable response, and took that as proof that it worked.

Finding a cold cure might be impressive enough, but Vedder and Sawyer had gone a step further and claimed to cure the cold of the President of the United States. In May 1924, Calvin Coolidge spent 45 minutes in a sealed chamber, breathing in a low concentration of chlorine gas. By the next day, his cold had become so bad that he had to cancel his official engagements, but after two more treatments he was well again. A cold getting better after three days? Who would have thought it?

In 1925 the University of Minnesota demonstrated via a controlled experiment that patients with colds recovered in the same amount of time with or without chlorine, but by then the idea had entered the commercial world and sufferers were being exhorted to ‘Bomb the first sneeze’ with Kilacold.

Kilacold Chlorine Bomb. Photo via Worthpoint.com

The Kilacold chlorine bomb was a teardrop-shaped glass ampoule containing 0.35g of chlorine gas. The patient had to break the end off to allow the gas to permeate the air of a closed room and, according to the advertising, their cold would disappear within an hour. The treatment was also promoted for flu, whooping cough, croup, bronchitis and for diphtheria carriers, but was not recommended for people with asthma. The bombs cost 29c each at Walgreens in 1925.

A few years later, 11 cartons of the bombs were seized at Portland, Oregon, and condemned as misbranded because the packaging stated that the contents were ‘Absolutely harmless’ and ‘positively not poisonous in any way to the human system.’

Although a 1927 Kilacold advert spoke of chlorine as an agent of death and destruction in war, it continued by using a rather tasteless statement to assure punters that the medical form was different.

‘Chlorine bombs are safe and sane,’ the advertising asserted. ‘Thousands of doctors declare the late war worthwhile because it gave the world the chlorine treatment.’

Would you buy a homeopathic remedy from this man?

Source: The Morning Times (Washington D.C.) 13 December 1896

James Monroe Munyon’s pompadour hairstyle was a familiar feature of American newspapers around the turn of the 20^th century. Having tried his hand at teaching, law, social work, publishing and song-writing, he started his Homoeopathic Home Remedy Company in the early 1890s and hit pay dirt.

In 1897, Munyon opened a London head office and a depot in Liverpool. A massive advertising campaign promised free vials of the remedies and challenged the British public to test his new system of curing disease. Perhaps Munyon anticipated lasting fame in the UK, but he couldn’t have predicted what his company would be remembered for.

There was a separate remedy for every disease. To name but a few, there were…

Munyon’s Kidney Cure, which a 1907 analysis showed to be 100% sugar.
Munyon’s Asthma Cure (sugar and alcohol)
Munyon’s Blood Cure (sugar)
Munyon’s Special Liquid Blood Cure (sugar, potassium iodide and corrosive sublimate)
Munyon’s Catarrh Cure (sodium bicarbonate, salt, borax, phenol and gum)
Munyon’s Special Catarrh Cure (sugar)
Munyon’s Grippe Remedy (sugar and arsenic)
Munyon’s Pile Ointment (a farthing’s worth of soft paraffin).

At various times these products were declared misbranded in the US because of the claims that they could cure disease, and Munyon received fines – but he carried on his business regardless. One of the slogans he used in his advertising was:

There is no punishment too great for him who deceives the sick.

While his remedies were coming under scrutiny from the BMJ and the American Medical Association, 60-year-old Munyon was busy marrying his third wife, 24-year-old actress Pauline Neff Metzger. His fortune was not an effective enough remedy for their differences, and they divorced in 1913.

Munyon had bought an island off North Palm Beach, Florida, and opened a resort there in 1903, calling his luxury hotel the Hygeia and attracting wealthy invalids. One of the attractions of the place was the ready supply of Paw Paw Tonic, a cure-all made from papaya. The place burnt down in 1917 and Munyon died a year later of an apoplexy while having lunch at the Poinciana Hotel on the mainland. His obituary in the New York Times quoted him as having said he started out with:

virtually no capital except ambition and a belief in letting folks know about it.

The company continued, and as late as the 1940s, shipments of its products were still being seized by the government and condemned. In 1944, a batch of Paw Paw Tonic was found to contain strychnine.

Above: Munyon’s Catarrh Cure. Photo credit: Michael Till. This was part of an inhaler that would originally have had a stopper with a tube insertion, allowing the patient to snort the remedy.

Munyon’s Homoeopathic Home Remedy Company has a colourful enough history of its own, but is now chiefly remembered for its other claim to fame.

The London office’s first manager was an industrious employee who had spent the past few years as a Consulting Physician in the Philadelphia and then Toronto branches, impressing Munyon with his work ethic and ability to improve sales. Unfortunately, the London manager started having problems with his wife, who was still in the US trying to become a professional singer and openly having affairs.

When she moved to London in 1900, he made some attempt to support her in her music hall career, but the stormy relationship interfered with his work. He left Munyon’s and did the rounds of various other patent medicine companies, including the Sovereign Remedy Company, his own business the Yale Tooth Specialists, and the Aural Clinic, later returning to the advertising department of his original employer.

Dr Hawley Harvey Crippen eventually got the sack from Munyon’s. By then he had taken up with Ethel le Neve, his wife was still giving him trouble, and things kind of went downhill from there.

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Source: The Sporting Times, 28 January 1899.

Although this product isn’t solely medical, its advertising did claim that it could prevent chills, colds, rheumatism and lumbago, and alleviate toothache, neuralgia and sciatica.

Whether or not it could effectively combat these ailments is doubtful, but it nevertheless sounds like a useful gadget for the depths of winter.

The 12th Earl of Dundonald patented the Instra warmer in 1896, and soon developed a whole range of products under the motto ‘Warmth is Life’. The standard version was the pocket warmer, a slim contraption available in embossed German silver at 12s 6d or without the decoration for 7s 6d. Plebs need not miss out as there was a tin alternative at a bargain 3s 6d.

The Instra came with refills that you had to light with a match and place into the outer casing. They had to be put in non-burning end first, which sounds tricky. I don’t know what the fuel was, but the makers claimed it was lightweight and slow-burning. A single cartridge weighed only one seventh of an ounce and would give out heat for three to four hours. Surrounding the cartridge were layers of gauze padding to stop sparks getting through. The device could then be used in various ways:

To be warm, put in side pocket; to be warmer, hook up just behind and below the hip bone underneath the coat; if very chill, hook up on one or other side of the back bone between the shoulders; for railway travelling, get the anklet strap; to air a damp bed quickly, put a chair in the bed and the Instra inside.

The pocket warmer was only one part of the range – there was also an Instra Chest Stove to wear strapped to one’s bosom. Supposedly contoured to the shape of the chest, in pictures it looks decidedly uncomfortable, and not very accommodating for ladies of Rubenesque stature.

For cyclists, however, the Instra range was a boon. The pocket warmers could be strapped to the ankles on chilly days, and Instra Bicycle Handles were the ideal way of keeping the rider’s hands warm. For equestrians there was the Instra Horse Stove, a large rectangular warmer costing over a pound. It’s not clear whether this was for the horse’s or the rider’s benefit, but it looks like it could be worn on the rider’s back and would certainly prevent slouching.

Happy customers testified to the Instra’s usefulness. Mrs Stone from the Isle of Wight said:

Thanks for the Instra warmer, which I place in my muff and thus save my fingers from being half frozen.

while The Rev E.R. Burroughs commented on the product’s versatility:

I am much pleased with the pocket ‘Instra.’ Another use to which it can be put is that of drying clothes in a drawer, and airing them if they are likely to be damp.

All in all, an admirable product that would of great service in 21st-century winters. The health and safety concerns of carrying lit fuel in one’s clothing are put to rest by the advertising pamphlet:

To show their safety, INSTRAs have been habitually carried in the same pocket mixed up with gunpowder cartridges.

Lord Dundonald (right) also invented the Constra bicycle saddle, a design that departed from the solid bone-shaking norm and consisted of leather straps stretched over a frame. This met with a mixed reception – Cycling magazine was dismissive, while The Nursing Record and Hospital World approved, saying that:

There is no tendency to jerk off, as with some saddles, and there is no injurious vibration when riding over rough roads.

They did admit they hadn’t actually tried it though.

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This Cut illustrates the manner of Using
DR. PIERCE’S
Fountain Nasal Injector
or
DOUCHE.
This instrument is specially designed for the perfect application of
DR. SAGE’S CATARRH REMEDY.
It is the only form of instrument yet invented with which fluid medicine can be carried high up and perfectly applied to all parts of the affected nasal passage, and the chambers or cavities communicating therewith, in which sores and ulcers frequently exist, and from which the catarrhal discharge generally proceeds. The want of success in treating Catarrh heretofore has arisen largely from the impossibility of applying remedies to these cavities and chambers by any of the ordinary methods. This obstacle in the way of effecting cures is entirely overcome by the invention of the Douche. In using this instrument, the Fluid is carried by its own weight, (no snuffing, forcing or pumping being required,) up one nostril in a full gently flowing stream to the highest portion of the nasal passages, passes into and thoroughly cleanses all the tubes and chambers connected therewith, and flows out of the opposite nostril. Its use is pleasant, and so simple that a child can understand it. Full and explicit directions accompany each instrument. When used with this instrument, Dr. Sage’s Catarrh Remedy cures recent attacks of “Cold in the Head” by a few applications.
Symptoms of Catarrh. Frequent head-ache, discharge falling into throat, sometimes profuse, watery, thick mucus, purulent, offensive, &c. In others a dryness, dry, watery, weak or inflamed eyes, stopping up or obstruction of nasal passages, ringing in ears, deafness, hawking and coughing to clear throat, ulcerations, scabs from ulcers, voice altered, nasal twang, offensive breath, impaired or total deprivation of sense of smell and taste, dizziness, mental depression, loss of appetite, indigestion, enlarged tonsils, tickling cough, &c. Only a few of these symptoms are likely to be present in any case at one time.
Dr. Sage’s Catarrh Remedy, when used with Dr. Pierce’s Nasal Douche, and accompanied with the constitutional treatment which is recommended in the pamphlet that wraps each bottle of the Remedy, is a perfect specific for this loathsome disease, and the proprietor offers, in good faith, $500 reward for a case he can not cure. The Remedy is mild and pleasant to use, containing no strong or caustic drugs or poisons. The Catarrh Remedy is sold at 50 cents, Douche at 60 cents, by all Druggists, or either will be mailed by proprietor on receipt of 60 cents. R. V. PIERCE, M.D., Sole Proprietor. BUFFALO, N.Y.

Source: The Indiana Progress 25 April 1872

……………………………………………………………………..

We’ve met Dr Ray Vaughn Pierce before as the promoter of the Pleasant Pellets. A big-business quack, he sold enormous quantities of his remedies, which included the Golden Discovery, the Extract of Smart Weed and the Vaginal Tablets.

For the treatment of catarrh, Pierce recommended Dr Sage’s Catarrh Remedy in conjunction with the Nasal Injector. Strangely enough, the business address for Dr Sage’s remedy was exactly the same as that for Pierce’s other products – the World Medical Association in Buffalo, NY.

An 1890s ad for the Catarrh Remedy included the following picture:

The ad continues:

“That’s what I call making glad the waist places,” said Smithson, as he put his arm around a lady’s waist. But Lilly won’t care much for this show of affection if Smithson doesn’t get rid of that disagreeable catarrh of his.

The waste/waist joke wasn’t very original, but I sympathise with both Lilly and her bunged-up beau.

Instructions for using the Nasal Douche appear in Pierce’s popular book, The People’s Common Sense Medical Adviser.

Before using the Catarrh Remedy, you had to clear out the nasal passages by taking one quart of soft water, dissolving two large tablespoons of salt into it, then heating it to body temperature – in other words ‘until it gives a pleasant, mild warmth to the inserted finger.’

The douche reservoir had to be elevated just above your head, then you would take the tube and put the nozzle into one nostril, up which the pressure would make the fluid flow in a ‘gentle stream.’

According to the book,

The douche should not be employed unless both nostrils are open and the flow is free. If the head is ‘stopped up,’ snuff up the warm liquid from the hand occasionally, until the passages are open and you can breathe freely through both nostrils.

In which case, one might be forgiven for wondering what’s the problem! If, however, you got this far, it was time to introduce Dr Sage’s Catarrh Remedy to the mixture. Once you were used to the Injector, you could put the reservoir on a higher shelf to create a stronger flow. The procedure should be carried out at least twice a day but preferably no more than three times. For anyone nervous about squirting liquid up their nostrils, reassurance was available:

Let no one entertain any feeling of timidity on commencing the use of this instrument, as its operation is perfectly simple and harmless, and, with the fluids which we recommend, is never attended with any strangling, choking, pain, or other disagreeable sensations.

If you didn’t use up all the liquid in the reservoir, you could pour it back into the bottle – but the book recommended that if the liquid had passed through the nasal cavity, it would contain the germs of the disease and therefore should not be used a second time.

Source: The Morning Chronicle, 27 August 1803

THE PURE DROPS of LIFE; or, Vegetable Extract, prepared only by T. M. Lucas, V.D.M. Road, near Bath. Sold, by special appointment, at Messrs. H. and W. Humphries, No. 87, Fleet-street; No. 2, Haymarket; Mr. G. Long, No. 13, Great Newport street, Long Acre; Mr. Tabart, 157, New Bond -street; Mr. Palley, Newington Causeway; Mr. Leathwait, Royal Exchange; and by the principal Venders of genuine Medicines in the United Kingdoms; in Bottles at 2s. 9d. 6s. 11s. and 22s. each.—N.B. There is a saving of 1s. on the 11s. and 5s. on the 22s. Bottles
REV. CHARLES GREENLY, TO MR. LUCAS.
James’s-street, Bath, May 4th 1800
Sir—For several months I have been much afflicted with a very great hoarseness; I tried several things for relief, but to no purpose; at last I was prevailed upon to take your Pure Drops of Life; I soon found relief, and I bless God, after taking a few bottles, my hoarseness was entirely removed. I believe your drops to be a very precious cordial. I have recommended them to several, and shall continue to recommend them, and am your affectionate                                                                                                                       CHARLES GREENLY.

………………………………………………………………………….

Hoarseness was just one complaint that would supposedly surrender to the Pure Drops of Life. Mr Lucas also advertised them as being efficacious against colds, coughs, liver complaints, cholera morbus (this term could apply to a variety of gastrointestinal afflictions), palpitations, nervous affections, incubus (nightmares), and ‘indispositions of females’. He recommended them to singers and public speakers, saying ‘this Discovery is the greatest ever known, for clearing the voice, strengthening the lungs, and animating the whole frame.’

The ingredients included ‘a great variety of Flowers, Fruits, Seeds, &c.,’ so an endorsement from über-botanist Sir Joseph Banks was just the thing to give the Drops credibility. In a promotional pamphlet, Lucas claimed that he had visited Sir Joseph, who had taken a glass of the remedy and pronounced it an excellent carminative (anti-fart medicine). From this, Lucas concluded that:

If the pure drops of life are approved by the first botanist in the world, what family would be without them?

The key word is, of course, ‘if’. In 1807, a new anti-quackery publication called The Medical Observer wrote to Sir Joseph (after some prompting from a reader) for his version of events. He replied:

I am much too well convinced of the unavoidable necessity of regular medical advice, in the administration of every medicine whatever, to have on any occasion allowed my name to be used as a recommendation of any nostrums or quack medicines.

He had never seen Mr Lucas’s advertisements and the use of his name was unauthorised. The wording doesn’t rule out the possibility that Mr Lucas did encounter Sir Joseph at some point, with the two parties perhaps interpreting the meeting differently, but  Sir Joseph’s view was:

I certainly consider it a crime against the public, to recommend to them, by false pretences, or by deceit of any kind, medicines or any other matters or things.

The Medical Observer also drew attention to the letters V.D.M. after Lucas’s name – a suffix that might have appeared to the unwary to be a medical qualification, but meant Verbi Dei Minister – Minister of the Divine Word. This was a fairly flexible designation that people could adopt to show their dedication to preaching the Gospel, without necessarily having a theology degree or being ordained in the Church of England. It was useful for nonconformist preachers who had a strong commitment to God but nothing much ‘official’ to back it up (er… a bit like how I claim to be a historian just because I research history a lot, I suppose!)

Some of Lucas’s ads refer the reader to an article in the Evangelical Magazine that supported his claims. In fact, this was just another advert that he wrote himself. I don’t know whether Lucas was a genuine preacher but I suspect he was, and probably didn’t see any contradiction between his calling and his rather dubious methods of promoting his invention.

The Medical Observer mentions the wider problem of quacks using fake or irrelevant qualifications to impress the punters. It tells of one such character who, as well as claiming to be an M.D., put E.D.   A.T.W.   D.A.  after his name. Although I wouldn’t put it past the editors to have embellished this story, it’s worth repeating what the letters stood for:
E.D. – Electrical Doctor
A.T.W. – Author of a Treatise on Worms
D.A. – Donor of Advice

There – I think everyone on the planet qualifies as a D.A. Congratulations!

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Apologies for the lack of background information or ironic commentary on this one, but I’m too busy celebrating the launch of my first novel. For more info on that, have a look at my website. Otherwise, today’s ad has a suitably literary (or least vaguely poetic) section.

             H A N C E ‘ S   C A N D Y,
For Coughs, Colds,  Hoarseness,  &c.,  contains
Hoarhound,   Wild   Cherry,   Slippery   Elm,   El-
ecampane, and other ingredients, amounting to
TWENTY-SEVEN.
         Cease from coughing—cure your colds—
         From your lungs remove each pain;
         Do not wait their action longer,
         If you’d peace and health regain.
   Why continue to be  afflicted  with  pains  at   the
lungs, a constant Cough, and want of sleep, when
a package of
   S. S. HANCE’S COMPOUND EXTRACT OF
                            HOARHOUND
will at once  restore  you?  A  few  packages  will
benefit you in the  way  of  cure,  when   all   other
remedies fail.                         SETH S. HANCE.
                            corner Charles and Pratt streets.
For sale in Cumberland, Md, by
                                                R. D. JOHNSON.

Source: The Cumberland Alleganian (Maryland) Friday 17 April 1846

Sir John Hill (the “Sir” came from a Swedish title) started out as an apothecary and also tried his hand at acting before becoming a prolific writer. He edited the British Magazine from 1746-50 and produced a huge variety of works including plays, advice on marriage and child-rearing (under the pen-name The Hon. Juliana-Susannah Seymour), scientific treatises and botanical books. The best-known of these was the 26-volume The Vegetable System – or, to give its full title, The Vegetable System, or, a Series of Experiments, and Observations tending to explain the Internal Structure, and the Life of Plants; their growth, and Propagation; the Number, Proportion, and Disposition of their Constituent Parts; with the True Course of their Juices; the Formation of the Embryo, the Construction of the Seed, and the Encrease from that State to Perfection.

Hill, who had a genuine medical degree, started producing patent remedies when the expense of publishing his writing began to take its toll, and the ploy worked, earning him a considerable fortune. According to Thomas Graham in Modern Domestic Medicine (1827), the ingredients of the Pectoral Balsam were balsam of tolu (a plant resin), opium, honey and spirit of wine. Quackish or not, it sounds a darn sight better than Lemsip to me.

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The Public are most seriously cautioned against
various Counterfeit Preparations of the Genuine PEC-
TORAL BALSAM of HONEY, invented by the late Sir JOHN
HILL, M.D., and now faithfully preprared from his MS. Re-
cipes, by his Relict and Executrix, the Hon. Lady HILL, at
her house in Curzon-street, Berkley-square, London.—More
than 36 years experience has confirmed the unequalled efficacy
and safety of this elegant Medicine in the immediate relief, and
gradual cure, of Coughs, Colds, Sore Throats, Hoarseness,
Difficulty of Breathing, Catarrhs, Asthma, and Consump-
tions; for it is the greatest preserver of the Lungs, and contains
all the healing, softening and soothing qualities of that salubri-
ous extract of flowers called Honey, and the essential parts of
the richest Balsams; it is restorative as Asses Milk, and never
disagrees with the stomach. A large tea-spoonful in a wine
glass of water, is a dose, converting the water into a most
pleasant balsamic liquor, to be taken morning and evening.
A common cold yields to the benign influence of this Medi-
cine in a few hours; and when resorted to before the lungs
are ulcerated, all danger of consumption is certainly prevented.
Such are the faint outlines of the merits of Sir John Hill’s Bal-
sam of Honey, a preparation of most exalted efficacy, the re-
sult of long researches into nature, by the Linnaeus of Britain;
a man who dedicated his life to Botany, and justly sought the
true means of health in the vegetable kingdom; but as the
severest human laws are unequal to the prevention of extreme
fraud by coining and forgery, so it is not to be admired that the
merits of this Medicine have induced base and avaricious men
to vend counterfeit preparations of it, preparations not merely
devoid of all efficacy, but also highly deleterious, whereby
many persons have lost their lives, and others been reduced to
the brink of the grave in a few days time.—Lady Hill desires
that all persons will take notice, that her Balsam of Honey is
only to be had at the original Patent Medicine Warehouse, No.
150, Oxford-street (opposite New Bond-street); E. Newbery,
corner of St. Paul’s; Tutt, Royal Exchange, London; and
Clarke, No. 269, Borough; in bottles, price 3s. 6d. each.—
The Genuine may be known by the Signature “H. Hill,” in
red ink on the label of each bottle.

Source: The Times, Friday 15 April 1796

Holland’s Balsam of Spruce is in the tradition of other tree resin remedies, such as Solomon’s Balm of Gilead and the Balsam of Mecca. Given that nearly 170 years later, a cure for the common cold remains as elusive as ever, this medicine would have been worth a punt – if nothing else, it was probably alcohol-based. The image of the coughing gentleman was part of the advertisement.

HOLLAND’S BAL-
SAM of SPRUCE, the newly discovered remedy
for COUGHS, COLDS, INFLUEN-
ZA, INCIPIENT ASTHMA, and
CONSUMPTION.
Medical Science is daily pro-
ducing new wonders, and
among the discoveries which
take place none are more de-
serving of public approbation,
than a remedy for those com-
plaints which in this variable climate, are so productive of
fatal consequences to the comfort and lives of the public as
Coughs and Colds.
This Extraordinary Remedy relieves the most distressing
symptoms in a few hours, and a little perseverance in its use
will, in every case, effect a permanent Cure.
Coughs and Colds, accompanied by a difficulty of breathing,
soreness and rawness of the chest, impeded expectoration, sore
throat, and feverish symptoms, will be quickly subdued, while
its use will assuredly prevent consumption from this prolific
cause.
HOLLAND’S BALSAM of SPRUCE gives immediate ease
in all Asthmatic cases, and particularly in Hoarseness, Wheez
ings and Obstructions of the Chest ; while those who have
laboured for years under the misery of a confirmed Asthma, have
been enabled by its use to enjoy the blessings of life, and to
pursue their avocations with a degree of ease and comfort they
had been strangers to for years.
Prepared by Charles Holland, and sold by his agent, T. Prout,
229, Strand, London ; and by most Medicine Venders in the
Kingdom.

Source: The Odd Fellow (London) Saturday 30th January 1841