Diet products that promised you could eat what you like and not have to do any tedious exercise had a market in the early 20th century, even though today's media would have us believe that everyone in the good old days was more robustly active than us morally decrepit modern lard-arses.
While many of today's diet products require you to ingest something, this one was even more effortless - all you had to do was put some pleasant effervescing power in your bath, and in a few weeks you would be the svelte siren of your husband's dreams.
At least, you would be if Epsom salts had any power to dissolve blubber. The product, a white powder, was analysed by the chemical laboratory of the American Medical Association and found to be Epsom salts, alum, citric acid, camphor and sodium bicarbonate. The Association's article on the substance, published in the Annual Report for 1914, concluded 'Like every other bath salt sold as a 'cure' for obesity, "Every Woman's Flesh Reducer" is a fraud.'
........Take Off That ..............Weight of Fat
EVERY WOMAN'S FLESH REDUCER. .....Easy, Wonderful, External Method .............for Men and Women.
Results or Money Back Guaranteed to .Users of $2.00 Package, which Con- ..tains Three Times Amount in $1 Size.
Just dissolve Every Woman's Flesh Re- ducer in your bath, and that's all! Your superfluous fat will fade away, easily, surely and without any bad effects. Day by day your figure will become more and more as it should be – graceful, trim and beautiful. No need to starve yourself, dose with harmful, drastic drugs or go through exhausting and ridiculous exer- cises. ...Be Rid of Your Handicap. EVERY .....WOMAN'S FLESH REDUCER .................is the Easy Way. ....Superfluous fat is humiliating – is dan- gerous. ....Every Woman's Flesh Reducer will quickly and naturally relieve you of all abnormal fat. You can keep your weight just where you want it, and not feel weakened or exhausted. Indeed, you'll feel stronger and better in very way. ...You can not be happy while you carry around with you that load of useless, energy-using fat. Rid yourself of the burden. Get out of life the energy you are entitled to. ....Get Every Woman's Flesh Reducer and begin its use today. At drug and depart- ment stores, $1 or $2, or sent on receipt of price by The Every Woman Company (Not Inc.) 30 South Fifth avenue, Chi- cago, Ill. For sale and recommended in Indianapolis by Weber Drug Company, both stores: Felger's Pharmacy, both stores, Henry J. Huder, both stores.Source: The Indianapolis Star, 13 October 1913