1880s advertising

Dr Carter Moffat’s Ammoniaphone

Source: The Graphic, Sat 25 October 1884 The format of this one makes it a bit tricky to type out, but if you click on the advert, you should then be able to zoom in and read it. The Ammoniaphone was an instrument designed to help singers and public speakers improve the quality of their […]

Albert's Grasshopper Ointment

Grasshopper Ointment was registered in 1874 and the name was trademarked in 1884. It was still listed in Martindale’s Extra Pharmacopoeia in 1989, where the ingredients were given as rosin, yellow beeswax, larch oleoresin, arachis oil, white soft paraffin and copper acetate – but no grasshoppers. The copper would have given it a green tint […]

Radam's Microbe Killer

Famous for its trademark showing someone walloping the living crap out of a reanimated skeleton (if skeletons can be said to possess any living crap), Radam’s Microbe Killer was a fraud. Its inventor, William Radam, published a book, Microbes and the Microbe Killer (189o) describing at great length his quest for a cure for his […]

Weston's Wizard Oil

Weston was an entertainer who toured Australia and New Zealand from the 1860s to the 1880s, putting on free two-hour shows featuring jokes, songs and comic tales that incorporated lots of plugs for his products. A NZ correspondent to London’s The Era in August 1872 wrote of Weston as follows: FRANK WESTON, the Wizard Oil Prince, is here. He […]

Compound-Magnetic Bands and Pads

The Jevons brothers capitalised on the Victorian fashion for electro-magnetism with a range of products – including the “Goliath Belt,” the “Chest Strengthener” and the “Spinal Reviver” that could be worn discreetly under the clothing. One of their adverts described the terrible state of a person deficient in the vital or magnetic force: …the poor dyspeptic, […]

To Fat Persons

This is an interesting advert because there is nothing blatant about it. It doesn’t appear to be selling anything and it’s difficult to see what Mr. F. Russell has to gain. To the average reader, this could simply be a kind-hearted gentleman so excited about having lost weight that he wants to share the secret […]

I Cure Fits!

“Dr.” H. G. Root was a New York chemist whose remedy (not named in most of his adverts) was called Elepizone. According to Martindale’s Extra Pharmacopaeia of 1892, it was made of “bromide of sodium 30 grains, bromide of ammonium 30 grains, bromide of potassium 20 grains, tincture of nux vomica 15 minims, with caramel q.s. […]

Monteet's Infallible Medicines

Monteet’s Medicines weren’t among the more famous of 19th-century remedies. The proprietor, R. Hodgson, advertised them quite heavily in the Northern Echo for a few months in 1880-81, but after that they disappear. There is no way to tell whether the various mixtures were all pretty much the same, but it wouldn’t be a surprise. My favourite […]

Edwards' Instantaneous American Harlene

(Image: Tempus Edax Rerum, by John Leech. Punch, 1852. Courtesy of the John Leech Sketch Archive.) The advert below has a wonderfully tabloid feel to it, reflecting the sensationalist publication that carried it. The Illustrated Police News featured shocking accounts of true crime stories, and its advertising tended to be towards the seedier end of the spectrum. While the […]