The sparkle of perfect health

ADvent Calendar Day 12ADvent Calendar Day 12

The Favorite Prescription was just one part of a range marketed by Dr Ray Vaughn Pierce in newspapers, almanacs, pamphlets and on the side of barns across the late 19th-century US. After his death in 1914, his profitable business continued in the hands of his son, Dr Valentine Mott Pierce, and today’s advertisement dates from that period. According to Charles Oleson’s Secret Nostrums and Systems of Medicine (1906), the ingredients of the Favorite Prescription included digitalis, opium, savin and alcohol.

 

Dr Pierce's Favorite Prescription, c 1920s

 

Image from Safety First, Dr V M Pierce

You might also like …

A Fortune Built on Sand: Health Grains

In early 20th-century New York, a mailman introduced a new patent medicine for indigestion – but the ingredients were far from beneficial.

Read More

Dangerous beauty: Madame Anna Ruppert

Anna Ruppert’s career as a beauty specialist brought her acclaim on both sides of the Atlantic, but there was a deadly secret to her success.

Read More
Dr Batty's Asthma Cigarettes

Victorian asthma cigarettes: who was Dr Batty?

Some 19thC doctors saw smoking as an efficient way to deliver medication to the lungs – but the popular ‘Dr Batty’ advertisement isn’t real.

Read More